Miranda Lambert’s Casa Rosa Tex Mex + Cantina
Since taking over the Casa Rosa brand in early 2026, I have led the design and execution of a variety of creative projects that bring the brand to life. From developing month-long marketing campaigns to designing the full concept for custom photo booth activations, I have worked across digital, print, and experiential touchpoints to create cohesive brand experiences and meaningful guest engagement.
Custom Photo Booth
I designed a fully branded Photo Booth to create an engaging guest interaction within the venue. I developed the complete visual system, including the exterior and interior booth wraps, touchscreen interface, custom photostrips, and promotional signage. The cohesive design brought the Casa Rosa brand to life across both the physical and digital touchpoints of the experience.
Route to Casa Rosa
At Miranda Lambert’s Casa Rosa, I led design for “Route to Casa,” a month-long campaign celebrating Cinco de Mayo, the venue’s 5th anniversary, and the Music City Bowl throughout May 2026. I developed a cohesive campaign identity across a wide range of digital and print assets, including social media graphics, TV screens, signage, vinyl installations, menus, t-shirts, and more, creating an engaging and immersive brand experience for Miranda Lambert fans.
