Jason Aldean’s Kitchen + Bar
Jason Aldean's Kitchen + Bar has four locations across the U.S. I designed print and digital assets for all venues, ensuring they stayed true to the overall brand while giving each location its own unique identity.
4th of July 2025
The 4th of July was a ticketed event for guests to enjoy an exclusive experience with great firework views and limited menus. To promote this event, I designed collateral for all locations including social posts, TV screens, menus, signage, merch, and drumheads. The campaign was designed around a vintage classic Americana theme, featuring worn textures, bold patriotic typography, and red, white, and blue tones to represent 4th of July and the all-American feel of Aldean's brand.
Digital Marketing Collateral
I designed for multiple promotional activations within the venue, ranging from live performances and sports watch parties to alcohol-branded dinner pairings.
Gatlinburg Brochure Redesign
I designed a new brochure for the Gatlinburg location, incorporating updated food and merchandise photography to promote new offerings. A fresh layout was redesigned with organic-shaped elements, replacing the dated style with a cleaner, more elevated presentation, while still representing the retro and "smoky" identity of the Gatlinburg location.
Orignal Brochure Front
Orignal Brochure Back
Redesigned Brochure Front
Redesigned Brochure Back