New Year’s Eve was a sold-out ticketed event offering guests an elevated, exclusive experience with live entertainment and high spirit to celebrate the 2026 countdown. To promote the event, I designed print and digital collateral, including large-scale window signage, ticket signage, check presenters, merchandise, in-venue screens, email headers, and social media. The campaign was inspired by Aldean’s signature playing cards logo, translating his personal brand into a vintage, grungy, motorcycle-influenced aesthetic through distressed textures, bold typography, and an edgy visual language that unified the event with Aldean’s brand identity.