TC Restaurant Group
In addition to developing creative for individual venue brands, I led design across broader company-wide campaigns and collateral, creating cohesive visual systems that could work across multiple brands and locations. These projects included promotional campaigns, internal initiatives, evacuation and floorplans, operational signage, seasonal collateral, and other cross-brand marketing materials, balancing consistency with the distinct identity of each brand.
Dolly Day 9/25/2026
For Dolly Day, a tribute honoring Dolly Parton, I designed promotional creative for a specialty cocktail and offer available across all TCRG venues. I developed social media assets, in-venue screens, check presenters, and menus
TC Restaurant Group Company Book
This editorial-style book showcases all of TC Restaurant Group’s brands and what each offers. The format is consistent to clearly inform guests about TC Group’s offerings, while maintaining their interest through dynamic design details and engaging imagery throughout. I led the design and managed all communication and execution with print vendors, ensuring both budget alignment and high-quality production.