Morgan Wallen’s This Bar and Tennessee Kitchen
At Morgan Wallen’s This Bar and Tennessee Kitchen, I led design across multiple events, developing a range of assets including menus, TV screens, signage, social posts, and t-shirts to create a cohesive and engaging event experience.
4th of July 2026
For Morgan Wallen’s This Bar, I led the creative direction and design execution for a 4th of July campaign, building a cohesive visual identity designed to drive guest engagement and create a strong, recognizable presence across the venue and social channels. I developed the campaign across in-venue screens, signage, social content, and custom merchandise including hats and t-shirts, ensuring every touchpoint worked together to create a unified brand experience and extend the campaign beyond the walls of the venue.
SiriusXM Launch Party
For Morgan Wallen’s This Bar, I led the creative direction and design execution for a 4th of July campaign, building a cohesive visual identity designed to drive guest engagement and create a strong, recognizable presence across the venue and social channels. I developed the campaign across in-venue screens, signage, social content, and custom merchandise including hats and t-shirts, ensuring every touchpoint worked together to create a unified brand experience and extend the campaign beyond the walls of the venue.
Music City Bowl
Morgan Wallen’s This Bar hosted an official Music City Bowl watch party in December 2025 for University of Tennessee fans as the Volunteers faced off against the University of Illinois. I created print and digital assets for the campaign—including shirts, social media graphics, in-venue screens, and large-format signage—designed to energize and unite Vols fans throughout the venue. The visual direction drew inspiration from University of Tennessee branding, incorporating iconic TN orange and the signature checkerboard pattern, while weaving in Nashville and venue-specific elements through architectural references to Nissan Stadium and the bar’s exterior.
