Morgan Wallen’s This Bar hosted an official Music City Bowl watch party in December 2025 for University of Tennessee fans as the Volunteers faced off against the University of Illinois. I created print and digital assets for the campaign—including shirts, social media graphics, in-venue screens, and large-format signage—designed to energize and unite Vols fans throughout the venue. The visual direction drew inspiration from University of Tennessee branding, incorporating iconic TN orange and the signature checkerboard pattern, while weaving in Nashville and venue-specific elements through architectural references to Nissan Stadium and the bar’s exterior.