Morgan Wallen’s This Bar and Tennessee Kitchen
At Morgan Wallen’s This Bar and Tennessee Kitchen, I led design across multiple events, developing a range of assets including menus, TV screens, signage, social posts, and t-shirts to create a cohesive and engaging event experience.
Morgan Wallen celebrated the launch of his 24/7 SiriusXM channel, “Morgan Wallen Radio,” with an intimate 16-song live set at his downtown Nashville venue, This Bar and Tennessee Kitchen, on April 2, 2026, with SiriusXM’s The Highway broadcasting live. I designed the specialty menus, blending Morgan Wallen’s brand with This Bar & Tennessee Kitchen’s visual guidelines to create a cohesive presentation that reflects both identities.
SiriusXM Launch Party
Music City Bowl
Morgan Wallen’s This Bar hosted an official Music City Bowl watch party in December 2025 for University of Tennessee fans as the Volunteers faced off against the University of Illinois. I created print and digital assets for the campaign—including shirts, social media graphics, in-venue screens, and large-format signage—designed to energize and unite Vols fans throughout the venue. The visual direction drew inspiration from University of Tennessee branding, incorporating iconic TN orange and the signature checkerboard pattern, while weaving in Nashville and venue-specific elements through architectural references to Nissan Stadium and the bar’s exterior.
